Social media has well and truly changed the world of online marketing, and paid social medias at the very heart of that change. Organic activity will only get you so far. To compete for attention, social media advertising must be a key tactic in your social media strategy.
If you are not yet convinced about the power of social media advertising, let us throw some stats your way… 80% of millennial use the internet to research products before purchasing a product. Last year we saw ad spend on social media set a new pace that would outgrow TV ad spend for the first time.
There are now over 2 million businesses advertising on Facebook. 73.4% of users that follow a brand on social media is because they’re interested in the product or service.
In 2019, the average internet user had three social media accounts–now the average is closer to seven accounts.